In a world where advertising is at a crossroads between message saturation and the need for impact, effectiveness and efficiency become essential to stand out and reach the right audience, says Worldcom OOH. 

According to Worldcom OOH, WORLDMS addresses this challenge by using actionable data to segment audiences effectively. With nine billion pieces of data at our disposal, strategies are refined, considering key factors such as:
  • gender
  • age
  • devices used
  • brands consumed, and
  • places visited.
The company adds that in recent months it has added 'heat maps'. 

According to the company, the tool goes beyond simple segmentation, building true customer journeys. It can analyse real audience journeys, mapping more than 100-million points of interest categorised by affinity around the world. This information provides a detailed view of consumer behavior, allowing brands to adjust their strategy accordingly.

"Thus, the platform challenges advertising conventions with the ability to transform data into strategies, allowing the generation of proposals based on audience data and their mobility, at the same level as it does digitally," says Evangelina Sobrino, operations manager at Worldcom OOH.

Worldcom OOH has provided the numbers that support the effectiveness of WORLDMS — nine billion data points to accurately segment audiences:
  • tracking more than 100-million points of interest around the world
  • coverage in more than 150 countries and 2 500 cities
  • a fleet of 515 000 OOH and DOOH supports globally, and
  • 29 467 121 399 digital consumption data.
Sobrino concludes, "At Worldcom, we believe that the key is to simplify and give effectiveness the importance it deserves. This is how more than two years ago, with a 100% innovative approach, and with the best technology, we began to revolutionise the effectiveness of OOH and DOOH advertising campaigns. And we will continue to travel this path, with more and more efficiency."

For more information, visit www.worldcomooh.com. You can also follow Worldcom OOH on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor