This collaboration will kick off a playful global movement across over 80 markets with BTS and the OREO brand, says the duo.

This partnership says its the latest expression of the OREO brand's strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, its turning the classic cookie and flavour into a global conversation that brings playfulness to life, sparks fan excitement and ultimately leads culture, adds the duo.

The result is a personal flavour creation brought to a global audience: the limited-edition OREO and BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets, says the duo.

BTS says it has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they've always loved.

BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the limited-edition OREO and BTS Cookies feature 13 unique embossments that BTS designed for their fans, including the band member names, a BTS light stick and three OREO cookies that form a special message to BTS fans. Individuals can collect the limited-edition OREO & BTS Cookies to unveil the message, says the duo.

While the unique OREO cookie embossments celebrate the BTS fandom, the design on the limited-edition OREO and BTS Cookie Packs is a vibrant homage to South Korea's iconic street market culture — a bustling tapestry of sights, sounds and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience, adds the duo.

The pack is also the start of a global movement the OREO brand created for fans. Inspired by the fandom's letter-writing tradition, the duo says its rallying OREO and BTS fans to help create the world's largest love letter to BTS.

To join the movement, individuals can scan the QR code on the limited-edition OREO and BTS Cookie Pack for a chance to win exclusive OREO brand and BTS prizes and see what's next. Individuals can also write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each other's words to BTS as the largest love letter prepares to come to life in the real world, says the duo.

"The excitement around our own OREO cookie has been incredible, and we've loved seeing all of your creativity in your love letters," says BTS. "We're so proud of what we've created with the OREO team, and excited that fans in even more places will finally get the chance to try the cookie we worked so hard on together."

"OREO continues to deliver playful connections and experiences as only the OREO brand can do. Through the global partnership with BTS, we are uniting both OREO and BTS fans in a shared passion,” says Marli Visagie, Biscuits Category Lead for Mondelez South Africa."

The OREO cookies have already started rolling out at national retailers and will be available only for a limited time, while supplies last, concludes the duo.

For more information, visit www.oreo.co.za. You can also follow OREO on Facebook, Instagram, or on TikTok.

*Image courtesy of contributor