Accenture Song South Africa has announced it has earned three nominations and four honourees at the 2026 Webby Awards, an international awards ceremony that aims to honour excellence on the Internet.
The nominees and honourees aim to demonstrate how Song, a global tech-powered creative group, helps brands grow and stay relevant by blending technology, data and creativity.
This year's competition attracted more than 13 000 entries from over 70 countries, with nominees including global names like Bad Bunny, OpenAI, Timothée Chalamet, Taylor Swift, Netflix, Lady Gaga and more, says Accenture Song.
Song's documentary film, Philipstown WireCar Grand Prix — the story of a one-of-a-kind-race in a small town the world forgot — is nominated for Branded Entertainment: Documentary, and Performance and Craft: Best Documentary Storytelling in Video and Film. The 'Most Dirt Wins' campaign for Peugeot Landtrek for the Branded Content: Auto and Auto Services category for Advertising, Media and PR.
The agency's four 2026 Webby Honourees included two for the Philipstown WireCar Grand Prix (Technical Achievement: Performance and Craft in Video and Film; and Social Impact and Public Service in General Games); along with one each for NikNaks' 'Naks Level' (honoured for Branded Content: Food and Beverage) and Sanlam's The F Show (Branded Content: Individual) in Advertising, Media and PR.
"All four campaigns — Philipstown WireCar Grand Prix, 'Most Dirt Wins', 'Naks Level', and The F Show — tell uniquely South African stories," says Tseliso Rangaka, Chief Creative Officer at Accenture Song South Africa. "As a creative agency, we are proud of the work and delighted to be recognised on a global stage by the Webby Awards."
The 2026 Webby Awards winners will be announced on Monday, 11 May.
For more information, visit www.accenture.com.
*Image courtesy of contributor