This follows a record-breaking attendance at WOO's Mexico City Annual Congress, the first to be held in LATAM, and another record attendance at its recent Asia Regional Forum in Seoul, South Korea, says WOO.

London 2026 will be held at the Park Lane Hilton, one of the capital's landmark West End buildings. The Congress will have two full days of presentations and panels, with breakout sessions on Friday afternoon. The Gala Dinner plus WOO Annual Awards presentation will be held on the evening of Thursday, 4 June, adds WOO.

WOO President Tom Goddard says, "A few years ago we would have regarded the Annual Congress in London as the organisation coming home. London is, after all, one of the centres of the media world and Out of Home especially."

"Amazingly though, we were last in London for this event back in 1989 — then in the guise of FEPE International — which shows how global the industry and WOO's role in it has become," adds Goddard.

"London 2026 is set fair to be a big event in every sense — we are already lining up star speakers and brilliant sessions — so we urge prospective delegates to reserve their places without delay, especially if they are likely to face visa issues," says Goddard.

"We look forward to saying, 'welcome to London' to everyone in 2026," concludes Goddard.

For more information, visit www.worldooh.org. You can also follow World Out of Home Organization on LinkedIn, or on Instagram.

*Image courtesy of contributor