"In support of our commitment to accelerating the Arches, it gives me great pleasure to announce the appointment of Keegan Alicks as Chief Marketing Officer. Keegan brings a depth of marketing experience and proven leadership that will be instrumental as we continue to evolve our brand and strengthen our connection with South African consumers," says Max Oliva, CEO of McDonald's South Africa.

Alicks joins McDonald's South Africa with more than 20 years of experience building brands at scale within complex, performance-driven environments. He aims to bring a strong track record of delivering sustainable growth through data-led insights, digital capability and disciplined execution, says McDonald's.

He has held senior leadership roles at Unilever Southern Africa, where he served as Marketing Director for Beauty and Personal Care and was a member of the Unilever Southern Africa Executive Team. Most recently, he was the National Marketing Executive for Advertising and Promotions at the SPAR Group.

Throughout his career, Alick has aimed to consistently deliver competitive growth and strong market-share performance across dynamic portfolios. McDonald's says Alicks experience in operating within franchise and retail-driven environments, combined with his focus on customer-centric, data-led decision-making, positions him strongly to lead McDonald’s marketing function into its next phase of growth.

"We are delighted to welcome Keegan to McDonald's South Africa and look forward to the leadership, energy and perspective he brings to our business," concludes Oliva.

For more information, visit www.mcdonalds.co.za. You can also follow McDonald's South Africa on Facebook, X, or on Instagram. 

*Image courtesy of contributor