This collection aims to embody METRO FM's spirit, offering fashion-forward listeners a chance to showcase their brand affinity. The "Wear METRO FM" collection is a limited-edition 9-piece capsule with no restocks, says the station.
"We are excited to bring METRO FM Apparel to life, offering our audience a unique way to engage with the brand," says Kina Nhlengethwa, Business Manager of METRO FM. "This venture aligns perfectly with our identity as an urban tastemaker, and we can't wait to share it with our loyal listeners."
Featuring exclusive designs, this lifestyle brand extension aims to elevates the listener experience, fostering a deeper connection with the METRO FM community. "Wear METRO FM" aims to be more than just branded apparel, adds the station.
The launch will be accompanied by a series of activations, including a pop-up store at METRO FM Music Awards (MMAs) activation. The apparel line is available online and at select events, with a nationwide rollout planned for the coming months, says the station.
"Wear METRO FM" apparel aims to create an intersection between music and fashion, and to reflect the brand's culture of being in sync with the vibrant South African lifestyle, concludes the station.
For more information, visit www.metrofm.co.za. You can also follow METRO FM on Facebook, X, Instagram, or on TikTok.
*Image courtesy of contributor