The 2024 SASKO 'Siyasizana' campaign has announced that Kgololo Academy was the first beneficiary for 2024 to receive a playground. The initiative aims to close the gap between township and multiracial schools, ensuring children in previously disadvantaged areas have access to better quality play. It also builds and upgrades old playgrounds for children.
The 2024 'SASKO Siyasizana' campaign officially kicked off its playground handovers this week at Kgololo Academy, based in Alexandra, Gauteng, says the brand.
The campaign continues its quest to positively impact five million ECD and primary school children by creating access to better quality play through playground handovers.
Kgololo Academy was the first beneficiary for 2024 to receive a SASKO Siyasizana playground in a ribbon-cutting ceremony on Friday, 15 March. The low fee combined private school established in 2015 continues to make strides in providing better quality education to learners in and around Alexandra township for the past eight years, adds the brand.
While care is at the centre of everything, SASKO says it is committed to making a difference in the communities it operates in and pleads with parents and teachers to understand that better quality play is important to children's cognitive development and plays a pivotal role in how children behave. The initiative shines the spotlight on how better-quality play has mental, physical, and emotional benefits for children.
"This year's 'Play Better' campaign holds a special place in our hearts as we continue our quest to impact over five million children in our communities by making better quality play accessible to South African children — aligning seamlessly with SASKO's proposition: 'People who care make things better'," says Nomawethu Ngadlela, SASKO's marketing manager.
According to the brand, the children at Kgololo Academy were excited to see SASKO Sam and they welcomed SASKO brand representatives with song and dance.
Nelly Mhlongo, principal at Kgololo Academy, says, "I am so excited about the playground that SASKO built for our school and the positive impact it will have on our children. I want to express my gratitude to SASKO for choosing our school among many other schools and to drop their things to come and play with our children."
To participate, consumers are encouraged to:
- purchase any SASKO bread, buns or rolls
- scan the QR code or WhatsApp on 068 746 2356, and
- nominate a primary school or day-care to receive a R10 000 playground upgrade.
Individuals who participate stand to win R5 000 in cash. Ts and Cs apply.
For more information, visit www.sasko.co.za. You can also follow SASKO on Facebook, X or on Instagram.
*Image courtesy of contributor