This year's UN Women theme "End digital violence against all women and girls" aims to underscore the increasing urgency to protect women and children from online abuse, harassment and technology-enabled harm, says the partnership.

The Red Cherry Foundation is built on the belief that active citizenship is the heartbeat of a thriving nation. The organisation aims to empower individuals and institutions to step forward, participate and transform awareness into measurable social impact. Through creativity, collaboration and education, the Foundation aims to mobilise South Africans to build communities where safety, dignity and justice are upheld for all, adds the partnership.

The TEARS Foundation, founded in 2012 by GBV survivor Mara Glennie, is a women-led organisation offering crisis intervention, counselling, advocacy and tech-enabled support for survivors of rape, domestic violence and child sexual abuse. Their work aims to continues to shine as a beacon of hope to thousands nationwide, says the partnership.

As part of this collaboration, Red Cherry Foundation and Red Cherry Interactive staff participate in the Hope Bag Packing Initiative on Wednesday, 26 November, contributing to the preparation and distribution of 4 000 Hope Bags. These essential-care bags will be delivered to Family Violence, Child Protection and Sexual Offences (FCS) Units, shelters across Gauteng, and Thuthuzela Care Centre's throughout the country, adds the partnership.

To further support survivors, the Foundation invites staff, partners and members of the public to donate adult T-shirts (new or gently used) and baby clothing. These items form a vital part of the Hope Bags and help restore dignity and comfort to survivors during moments of deep vulnerability, says the partnership.

"As the Red Cherry Foundation, we believe that real impact is born when compassion moves into action. Our partnership with TEARS reflects our unwavering commitment to stand with survivors, uplift communities and help build a South Africa where every woman and girl feels safe both online and offline. This is more than a campaign; it is a call to our nation's conscience," says Keineloe KK Phakathi, Business and Client Executive 2of Red Cherry Foundation.

This collaboration reinforces the Foundation's long-standing commitment to women's empowerment, community upliftment and building safer digital and physical spaces for all women and girls. Together with TEARS, the Red Cherry Foundation stands resolute in driving awareness, restoring hope and advancing meaningful change across South Africa, concludes the partnership.

For more information, visit www.redcherry.co.za. You can also follow the Red Cherry Foundation on Facebook, LinkedIn, X, or on Instagram.

*Image courtesy of Red Cherry Interactive