Not all content creators are influencers, and not all influencers are content creators. media update's Venelize de Lange unpacks what sets UGC creators apart from influencers to help you figure out what social media role fits you best.
Content creation is booming, and with it comes a growing number of roles in the world of social media. While most people are well acquainted with the term "influencer," a new type of creator has been gaining traction: User-Generated Content (UGC) creators.
Although both influencers and UGC creators produce content for social media platforms, they serve different purposes and are often misunderstood. If you are thinking about turning your social media skills into a source of income, understanding the difference can help you decide which role suits you best.
The creator economy is evolving and it's time to find where you fit in.
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*Image courtesy of Canva