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Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
To Rebrand or Not to Rebrand? The Strategy Behind the Decision
Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Sun International, globally recognised gaming and hospitality group, provides memorable experiences for its guests, and exceptional people are needed to deliver on its brand promise.
For decades, brand growth was built around a single idea: find the hero and push it harder than anyone else. Today, that model is starting to crack, says Domaine Rautenbach, Senior Brand Manager for Jacobs.
In an increasingly competitive agency environment, procurement decisions often begin (and sometimes tragically end) with the lowest bottom-line quote. Cheap quotes fit fabulously into budget spreadsheets. But going for the cheapest quote can be a very expensive mistake, says Tiffany Turkington-Palmer, Managing Director of Flow Communications.
Marketing Indaba 2026, a South African marketing conference, now in its 16th year, has announced that it will be taking place on Wednesday, 22 April and Thursday, 23 April at the CTICC in Cape Town from 09:00 to 16:00 daily.
South Africa has taken a decisive step toward building the skills pipeline required for the green hydrogen economy, with the successful implementation of an industry-integrated Green Hydrogen Fuel Cell Training System at Sasol's operations in Sasolburg.
After bringing down the house last year, renowned Emmy winning Comedian and Actress Leslie Jones will make an encore performance to host The One Show 2026, taking place at New York's Cipriani Wall Street on Friday, 15 May as part of Creative Week 2026.
Central South African radio station, OFM, has started the 2026 first quarter with audience engagement, campaigns and brand growth as it celebrates 40 years on air.
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