American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm and unlikely interactions between American and Chinese users are keeping the rest of the world quite entertained.

If you are looking for some tips to ensure that the social media pages you are managing are top-class and that you aren't doing anything that could hinder your pages' growth, you have come to the right place!

Red Ribbon Communications has appointed Tayla-Jade Coenraad to its B2B tech division, boosting the long list of brands that have seen the value of each team member. Coenraad, or TJ, as she is more commonly known, is an experienced account manager with a wealth of expertise and a proven track record behind her name.

WARC has released its The Future of Media 2025 report, highlighting trends in media planning, advertising investments and the media ecosystem. WARC's latest forecasts show that global advertising spend surpassed USD$1-trillion for the first time in 2024, and is expected to grow 10.7% this year, to a total of USD$1.08-trillion.

It's the time of year when we apply our learnings from the past 12 months to shape the next 12. Our prediction for 2025 is that we'll ride in on 2024's coattails. And, far from being ragged and tatty, 2024's coat is remarkably well-maintained, says Kevin Welman, Director at ByDesign Communications. 

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has announced that it has appointed Mediamark as its new content sales partner in South Africa. The multi-channel integrated sales house will drive sales across Viu's AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.

The New York Festivals (NYF) Advertising Awards has opened its call for entries for the 2025 competition. Grey New York has teamed up with NYF Advertising Awards to unveil a new creative campaign, titled 'No BS Allowed,' for the show's 2025 awards season. 

Brand ambassadors are not a new concept, it is one of the oldest marketing tactics used by brands to increase their market presence and grow their brand. But what exactly should you consider when becoming one? And how will being one affect your personal brand? Read on to find out.

Regine le Roux, Founder and Managing Director of Reputation Matters, says that when it comes to reputation management, values are non-negotiable. Values drive behaviour, shape your brand and ultimately determine your reputation. Reputation is the collective perception held by your stakeholders — whether accurate or not, their perception becomes their reality. 

MSC Cruises has announced its title sponsorship of three Formula 1® World Championship Grand Prix races in 2025. It is the first time that the cruise line's brand will be included in the name of these three Formula 1® Grand Prix races, and is in addition to the track branding as part of the MSC Cruises global partner status, which has been in place since 2022.