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MRF Unveils Latest MAPS™ Data

MRF Unveils Latest MAPS™ Data

Marketing

The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. The data offers invaluable and trendable insights into South African consumer behaviour, media consumption and economic trends.

 
MRF
MAPS Data
MAPS
Marketing Research Foundation
Marketing All Product Survey
Consumer Behaviour
Media Consumption
Economic Trends

WPP Acquires T&P<sup>m</sup>

WPP Acquires T&Pm

Marketing

WPP has announced a further simplification of its structure with the acquisition of the minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to operate as a standalone multi-disciplinary agency while collaborating closely with other WPP agencies.

 
WPP
T&P
Open AI
WPP Open
Integrated AI
WPP and T&P
WPP Agencies

ooba Home Loans Unveils New Brand Strategy

ooba Home Loans Unveils New Brand Strategy

Marketing

The ooba Group, comprising of a number of businesses, including ooba Home Loans and ooba Insure, has launched a new brand strategy for its 25th anniversary.

 
ooba Group
ooba Home Loans
ooba Insure
Autonomous Agency
Home Sweet Home Loan

<i>Sunday Times Top 100 Companies 2024</i> Awards Announces Keynote Speaker

Sunday Times Top 100 Companies 2024 Awards Announces Keynote Speaker

Media

Sunday Times has announced that the Deputy Minister of Finance, Dr David Masondo, will deliver the keynote address at the prestigious Sunday Times Top 100 Companies Awards, taking place in Parktown on Wednesday, 20 November. 

 
Sunday Times Top 100 Companies
Sunday Times
2024 Top 100 Companies Awards
Deputy Minister of Finance
Dr David Masondo

Sanlam Appoints Shadi Chauke

Sanlam Appoints Shadi Chauke

Publicity

Sanlam has announced the appointment of Shadi Chauke as Group Executive of Market Development and Sustainability (MDS). Chauke's role will support Sanlam's ongoing commitment to driving sustainable growth, social impact and transformation throughout the continent.

 
Sanlam
Shadi Chauke
Group Executive of Market Development and Sustainability
MDS
Sanlam Social Impact
Sustainable Growth at Sanlam

Advertising Is Here to Stay: Here's Why You Need to Adapt With the Times

Advertising Is Here to Stay: Here's Why You Need to Adapt With the Times

Marketing

Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved through time, reflecting societal changes, technological advancements and shifts in consumer behaviour, says Gillian Ezra, Head of Sales and Business Development at Ayoba.

 
Advertising is Here to Stay
Ayoba
Digital Advertising
Digital First
Adapting Advertising
Mobile Advertising

Worldcom OOH Participates in the IAA <i>Futuready</i> Global B2B Brand Summit

Worldcom OOH Participates in the IAA Futuready Global B2B Brand Summit

Marketing

Worldcom OOH, a global company specialising in Out-of-Home (OOH) advertising, has participated in Futuready, the third global B2B brand summit hosted by the International Advertising Association (IAA), held in London. 

 
Worldcom OOH
IAA
International Advertising Association
Out of Home
Futuready
B2B Summit
B2B Marketing

M-Net Group of Channels Wins at the <i>Promax Awards</i>

M-Net Group of Channels Wins at the Promax Awards

Marketing

M-Net Group of Channels has been named Marketing Team of the Year at Promax Africa at The Tryst in Woodmead, Johannesburg. This comes after MultiChoice won 16 Golds and 28 Silvers at the broadcast industry's leading awards for marketing excellence. 

 
M-Net Group
Marketing Team of the Year
Promax Africa
MultiChoice
Showmax
M-Net
Africa’s Film Industry
DStv
SuperSport
Marketing Excellence Awards

Performance Marketing Isn't Sexy, But It's Pretty Smart

Performance Marketing Isn't Sexy, But It's Pretty Smart

Marketing

I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors, says Jacques Du Bruyn, Co-CEO at Flume Digital Marketing.

 
Performance Marketing
Digital Marketing
Flume Digital Marketing
Jacques Du Bruyn
Book Every Marketer Should Read
Integrated Marketing

What to Do With Your Old Servers When Transitioning to the Cloud: A Focus on Refurbished Servers

What to Do With Your Old Servers When Transitioning to the Cloud: A Focus on Refurbished Servers

Publicity

As businesses move to the cloud, the question of what to do with legacy IT infrastructure — especially older servers — becomes increasingly pressing. Rather than discarding these assets, companies should consider refurbishing servers, a sustainable and financially sound strategy, says Ryan Birkenbach, ITAD Manager at Desco Electronic Recycler. 

 
Refurbished Servers
ITAD Manager
Desco Electronic Recycler
Recycling Servers
IT Infrastructure Sustainability
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