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BooYaa Opens Custom Apparel Offer for Corporates Teams and Clubs

BooYaa Opens Custom Apparel Offer for Corporates Teams and Clubs

Marketing

BooYaa has announced it is bringing its premium apparel approach to corporates, clubs, sports teams and event organisers through its custom branding and corporate apparel offer, aimed at giving clients a simple way to kit out their people in clothing that feels designed, wearable and worth keeping.

OREO and BTS Launch First-Ever Global Partnership in South Africa

OREO and BTS Launch First-Ever Global Partnership in South Africa

Marketing

RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook from BTS have joined forces with OREO to drop the limited-edition OREO and BTS Cookies — a brown sugar-pancake flavoured OREO cookies created by BTS and dedicated to BTS fans.

The New Rules of Brand Building: A Q&A With Alex Goldberg

The New Rules of Brand Building: A Q&A With Alex Goldberg

Marketing

How does a brand keep attention and stay relevant? Venelize de Lange from media update asks Alex Goldberg for his insights on creativity as a business advantage.

The World Out of Home Organization Signs Up Another Twenty-One Members

The World Out of Home Organization Signs Up Another Twenty-One Members

Marketing

The World Out of Home Organization (WOO) has signed up another 21 members from across the globe, the culmination of a surge of new members this year.

How Pick n Pay Turned Rugby's Biggest Joke Into its Latest Campaign

How Pick n Pay Turned Rugby's Biggest Joke Into its Latest Campaign

Marketing

"What are they feeding the Springboks?" has echoed around the rugby world for years. Asked by commentators, rival fans, former players and across social media whenever South Africa's giants dominate another opponent.

Why Africa's Next Generation of Women Leaders Are Building Culture — Not Just Companies

Why Africa's Next Generation of Women Leaders Are Building Culture — Not Just Companies

Marketing

Cape Town–based Entrepreneur and Creative Business Leader Sheralle Maclou has been part of a new generation of African women redefining leadership — aimed at shifting it beyond traditional business success to building cultural ecosystems, communities and platforms that shape identity, opportunity and long-term impact.

Surreal Hotel Arts and O Boticário's Eudora Unveil AI-Driven Film Campaign Starring Valentina Ferrer

Surreal Hotel Arts and O Boticário's Eudora Unveil AI-Driven Film Campaign Starring Valentina Ferrer

Marketing

Surreal Hotel Arts, the Brazilian creative production company with offices in São Paulo and New York, has announced the launch of a new film campaign for leading beauty brand Eudora, part of the O Boticário group. 

South Africa's Role in Building Africa's Next Growth Story

South Africa's Role in Building Africa's Next Growth Story

Marketing

Africa is entering a new era of confidence, connection and shared growth. The continent's future will be shaped not by isolated national markets, but by deeper integration, stronger regional value chains, expanded trade and the responsible movement of people, skills, goods and services, says Brand South Africa.

Siyaphumelela Conference Widens Student Success Agenda From Graduation to Opportunity

Siyaphumelela Conference Widens Student Success Agenda From Graduation to Opportunity

Marketing

South Africa's public universities, working through the Saide-led Siyaphumelela Network, have been broadening the student success agenda beyond access, retention and graduation to include employability, economic mobility and meaningful participation in society.

Forge Launches Free AI Playbook for Agencies and Marketers

Forge Launches Free AI Playbook for Agencies and Marketers

Marketing

Forge, the AI-powered creative agency, has released The Forge AI Playbook for Agencies and Marketers, a free guide to using artificial intelligence in real-world and campaign work now.

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