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Deepfakes: A New Era of Digital Manipulation [Infographic]
With the rise of artificial intelligence and technological advancements, people are able to create content that can deceive the masses easier than ever before. Deepfakes are the new-ish kids on the block that are popping up on multiple social media platforms and people are struggling to tell the difference between what is real and what is fake.
PR Opportunities the Festive Season Presents [Infographic]
It's no secret that the holiday season is heavily commercialised. The red and green is not everyone's cup of tea, but most people sure love a festive twist on the things they already know and love. For PRs, it's not only the season to be jolly but also a window of opportunity.
Lessons from Black Friday 2024 Campaign Trends
Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.
A Peek Inside the Newsroom: A Q&A With Daniëlla van Heerden
Millions of South Africans switch on their televisions every evening to hear about the day's most noteworthy events. The anchors that deliver the news on screen are dressed to impress and read their stories perfectly. But what happens before and after the programme, and what goes into it?
Social Media Accessibility: Making Content Inclusive for All Users
Anyone who creates social media content needs to make sure that the content they are creating is available for everyone to enjoy. Accessibility on social media is incredibly important, which is why we've put together a guide to creating accessible content by using features like alt text, captions and screen-reader-friendly formatting for a more inclusive social media presence.
Flow Communications, a South African communications agency, has won 14 awards at the annual Assegai Awards, held in Johannesburg on Thursday, 14 November.
Worldcom OOH, a global company specialising in Out-of-Home (OOH) advertising, has participated in Futuready, the third global B2B brand summit hosted by the International Advertising Association (IAA), held in London.
I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a group of people I regard as friends, colleagues and mentors, says Jacques Du Bruyn, Co-CEO at Flume Digital Marketing.
Shop! South Africa has celebrated innovation and excellence at its second annual Shopper Marketing Awards. The winners of each of the 12 categories showcased the power of impactful shopper programmes and the potential that they hold to not only forge meaningful connections between brands and shoppers, but also to grow the bottom line.
Vincent Park Mall has launched a campaign, titled 'Moments that Connect Us'. Vincent Park shopping centre says that it has welcomed shoppers of all ages for over five decades and now it is inviting shoppers to be part of its latest campaign.
The Bayer Consumer Health Division in South Africa, the team behind Berocca, has announced the renewal of Eben Etzebeth's partnership with Berocca. Berocca says that Etzebeth will continue to be the energetic force behind the brand.
Primedia has hosted PRIMEX 2024 at Monte Casino, an event that showcased the company's remarkable journey and achievements over the past year while looking forward to an exciting future. PRIMEX 2024 embodied the essence of Primedia's interconnected content universe — Dimension X.
Mickey Llew, a specialised performance marketing and digital media agency, has appointed Reagan Moyo as Organic Search Lead. Stationed at the company's Cape Town branch, Regan brings over 15 years of search experience to the Mickey Llew team.
The evolution of 24 / 7 Black Friday specials from a single-day shopping event to a month-long retail phenomenon reflects changing consumer behaviours and strategic adaptations by retailers and logistics companies, says Craig Pitchers, CEO of The Courier Guy.
City Lodge Hotels has partnered with TBWA / Hunt Lascaris for its latest campaign, titled 'Save Our Stay (SOS)'. The campaign promises to turn holiday mishaps into memory-making moments through the 'Save Our Stay' platform.
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