Anyone who creates social media content needs to make sure that the content they are creating is available for everyone to enjoy. Accessibility on social media is incredibly important, which is why we've put together a guide to creating accessible content by using features like alt text, captions and screen-reader-friendly formatting for a more inclusive social media presence.

Video content does exceptionally well on social media. Nowadays every creator posts videos at least occasionally, so there's a lot you need to stand out from — especially on Instagram. Adding covers to your Instagram Reels can give your analytics a boost in multiple ways.

There are many different types of social media content creators out in the real world — and instead of just breaking down some of the different content creators that exist, I am going to put a face and personality to them — a fictional one, to be more specific.

Pinterest is more than a social media platform; it is a visual search engine. Users are known to often click on outbound links on the platform. This makes Pinterest a highly effective tool for driving traffic to your blog, especially when it has not been indexed by search engines yet. 

In recent years, the lines were blurred in the world of fame and followers and it became difficult to distinguish between influencers and celebrities. Now, the gap between them is widening again, and some influencers are trying to pursue celeb status for good. Should you? We'll help you decide.

Social media is a vital tool in order to connect with your target audience. But having social media platforms and creating a few posts is not enough — you need to have a solid social media strategy, and that strategy needs to follow the seven Cs.

Memes — they have become a part of our lives. We know them, we love them and we share them with just about everyone we know. Every time something happens in pop culture, our social feeds are flooded with memes about it. But what are they exactly, and is it really worth it to jump on the meme train?

Put nicely, social media is an interesting road to navigate. Things change quickly, including your content's performance. So when you do have a post that goes viral, use this infographic to determine your next steps for capitalising on the success.

Anyone hoping to become a success on social media or to grow their pages has wondered about the frequency of posts. If you don't post enough, how will people see you? If you post too much, they might get a little sick of you. That is why we went on the hunt for the magic number of weekly social posts. 

We're tired of the gatekeeping! It's time you know how to create one of the most valuable tools for your social media strategy. This guide is all you need to start setting up the content calendar of your dreams!