Not all content creators are influencers, and not all influencers are content creators. media update's Venelize de Lange unpacks what sets UGC creators apart from influencers to help you figure out what social media role fits you best.

Blitong, pap en wors and a braai — we all know that local is lekker, but do you know how to market to local audiences? Saads Abrahams from media update is sharing insights into marketing to Mzansi and understanding South Africa's cultural nuances.

Are you struggling to stand out without using clickbait? Venelize de Lange from media update explores how you can write headlines that build trust and get results.

There are many misconceptions surrounding PR, what it is and what it isn't. This is why Saads Abrahams from media update is busting five PR myths right here.

Artificial Intelligence, aka AI, can now generate an ad in seconds, but can it replace a creative director? Saads Abrahams from media update is unpacking the question: Is AI killing creativity in marketing — or supercharging it?

If you've been wanting to start a podcast, particularly if you are looking to start one in South Africa, you have come to the right place. media update's Saads Abrahams is breaking down how to launch a successful podcast in South Africa.

Long gone are the days of social media being a place to solely upload selfies or cute pictures of your cat — it is now an effective tool for businesses, brands, marketers and PRs. Saads Abrahams from media update is sharing insights on how to leverage social media for an impactful PR strategy.  

Making fun and interesting marketing campaigns can be a challenge — especially if you are an insurance company. This is why Saads Abrahams from media update is exploring Pineapple Insurance's marketing perfection!

In 2025, we're exposed to more media — and misinformation — than ever before. In this article, Saads Abrahams from media update is breaking down why media literacy is a must-have skill in 2025.

In an era saturated with clickbait headlines, viral campaigns and "louder is better," a quieter and more strategic form of publicity is emerging — and it’s changing the PR game. In this article, Saads Abrahams from media update is exploring the rise of quiet PR.