Anyone who creates social media content needs to make sure that the content they are creating is available for everyone to enjoy. Accessibility on social media is incredibly important, which is why we've put together a guide to creating accessible content by using features like alt text, captions and screen-reader-friendly formatting for a more inclusive social media presence.

Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.

With the rise of artificial intelligence and technological advancements, people are able to create content that can deceive the masses easier than ever before. Deepfakes are the new-ish kids on the block that are popping up on multiple social media platforms and people are struggling to tell the difference between what is real and what is fake.

It's no secret that the holiday season is heavily commercialised. The red and green is not everyone's cup of tea, but most people sure love a festive twist on the things they already know and love. For PRs, it's not only the season to be jolly but also a window of opportunity.

Video content does exceptionally well on social media. Nowadays every creator posts videos at least occasionally, so there's a lot you need to stand out from — especially on Instagram. Adding covers to your Instagram Reels can give your analytics a boost in multiple ways.

Millions of South Africans switch on their televisions every evening to hear about the day's most noteworthy events. The anchors that deliver the news on screen are dressed to impress and read their stories perfectly. But what happens before and after the programme, and what goes into it?

Generative AI in marketing is a source of excitement for some and worry for others. So, media update spoke with Dr Adam Pantanowitz about how machine learning impacts the marketing industry and its future.

CSI can make a powerful contribution to the results of any brand's PR efforts. However, the true purpose of CSI is not to serve a brand but rather to serve communities. Brands can use their PR to bolster their CSI and make a greater difference.

Pinterest is more than a social media platform; it is a visual search engine. Users are known to often click on outbound links on the platform. This makes Pinterest a highly effective tool for driving traffic to your blog, especially when it has not been indexed by search engines yet. 

When international companies come to South Africa, it's always interesting to see how they are going to approach our local market. We know that marketing and advertising in South Africa is — and always will be — a unique experience. So, we wanted to get some insights from the best in the business, a.k.a Raymond Langa from Leagas Delaney.